Case Study:

Nuestra Familia Cigar Co.

Problem

Lacking a Professional Experience of the Brand Online

“We understood our brand in the offline world but needed help taking it online.”

– Noah, Co–Founder

Nuestra Familia is cigar distribution company in Canada with the exclusive right to market and sell a sought after family—owned cigar line titled, “Torano”. With Nuestra's aggressive growth and progressive approach to national distribution came the need for a distinct online marketing presence to build credibility for their emerging brand.

Solution

Veratta planned, designed, and developed a website that appeals to both retailers and customers. The site creates an experience that articulates the family—oriented brand, while at the same time giving clear call—to—actions. Veratta achieved this by:

• Creating an Interactive Homepage – To engage the audience, we employed a combination of animation and sound on the homepage to capture the customers' attention and provide easy access to viewing each cigar type.
• Integrating Online Marketing Tools – To ensure Nuestra can stay in contact with their audience even if a sale or contact is not made Veratta integrated a easy—to—use newsletter tool that allows for the capture of customer information and easy newsletter dissemination.

Results

Qualitative feedback from all retailers has been positive from the first day of launch.

“The results have exceeded our expectations. The positive feedback from our customers and partners has been great, and we believe this website has helped take our company to the next level.”

– Thomas Orange, Co–Founder

Services

• Strategy and Insight
• Web Design
• Web Application Development

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