Case Study:

COBS Bread

Problem

Opportunity to generate revenue using a custom application

“Veratta planned and architected a web–based application to increase sales using our retail gift card program.”

COBS Bread (aka Baker's Delight) is one of the biggest producers of bread products in Australia and Western Canada. COBS identified the growing trend for customers to use loyalty cards and gift cards to purchase bread products. However, customers were not able to either purchase these cards online, or reload them with more money.

Solution

Veratta worked with COBS Bread to carefully plan how an online application could help customers obtain, reload, and get involved with their transactions.

Veratta achieved this by:

• Requirements Gathering – Veratta worked with COBS to determine how this application would best service it's customers and staff
• Sound Technical Development – Veratta constructed a system that allows card holders to purchase, reload, and report on their current cards
• Introducing Promotional Tools – Veratta helped integrate the loyalty program that updates user's online profiles, including providing details of how many loyalty points they current have, and informing them of reward stages
• Providing Custom Reporting Tools – Veratta constructed a custom reporting tool that allows COBS staff to create reports on the fly, and export these reports to other applications for analysis and marketing purposes.

Results

COBS loyalty card program has out–performed forecasted sales. In addition, there are 1000s of loyalty cards currently in circulation.

Services

• Strategy and Insight
• Web Design
• Web Application Development

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