New Website Launch for Sunrise Soya Foods
September 29th, 2009
Using the best of web design technology Veratta drives a change in internet marketing for Sunrise Soya Foods.
Vancouver, BC (PRWEB) September 30, 2009 – Veratta is proud to announce of launch of a fresh database of soy and tofu recipes. Veratta worked with Sunrise Soya Foods to shift their brand online towards a consumer-centric tofu and soya community. To achieve this Veratta utilized various open source technologies with Drupal as the foundation to create a cost effective and scalable website.
“Sunrise has been a proud Canadian producer of tofu and soy products since 1956 long before the Internet,” said Sue Willems, Sunrise Soya’s National Marketing Manager. “Working with Veratta we saw the opportunity to help our consumersexperience great quality and taste by creating a website focused on the tofu recipes we love while also dispelling the myths around tofu and soy. “
Our initial discovery sessions quickly uncovered the web design strategy to refocus the web site around the meals of the day such as, breakfast, starters, mains and desserts. This allows users to easily browse recipes or use the Drupal-based search and tagging functionality to quickly find tofu recipes of interest. Users can join in by commenting and voting on the top recipes they love or submit their own culinary tofu discoveries.
“This was a great opportunity to use the best of open source technology and web design standards to support Sunrise Soya Foods in increasing consumer awareness on the useage of tofu through recipes. ,” said Tim Major, Internet Marketing Strategist at Veratta. “Using a blend of off-the-shelf web design technologies for content changes and communication we were able to provide Sunrise with the tools to quickly and easily update their web site and more effectively engage their audience online. We are very pleased with the key performance indicators that show steady targeted traffic increases and a rising online subscription based”.
About Sunrise Soya Foods
Sunrise Soya Foods is Canada’s largest tofu manufacturer, employing over 200 Canadians at its plants in Vancouver and Toronto. Sunrise proudly uses non-GMO soybeans of the highest quality from North American farmers. With no preservatives, all natural ingredients, no transfats or cholesterol, Sunrise products are a healthy choice for you and your family.
About Veratta
Veratta is a pioneer in web design and internet marketing that enables businesses to acquire, convert and retain customers. Using proven leading edge technology and thoughtful creative design, Veratta’s core competencies ensure client success.
Veratta is headquartered in Vancouver, British Columbia, Canada. For more information please call 604-689-0121 ext. 114 or contact us.
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